Redefining the Way Brands and Consumers Interact.

DAP is a technology enabled brand activation leader, redefining the way brands and consumers interact, in the future world of Phigital Loyalty.
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Dap. Tap. Go.
PROPRIETARY AND CONFIDENTIAL

Our Purpose: Mission & Vision for a Connected Future

Mission Statement
Evolve the ‘brand-to-consumer’ experience by leveraging our groundbreaking DAP (Dynamic Activation Patch) technology and promotional apparel. We are merging physical and digital innovation (NFC, RFID, AI) to enable consumer acquisition, engagement, personal connections and loyalty.
Vision Statement
A future where brands and consumers connect directly,  in real-time for true ‘direct-to-consumer’ experience where trust, empowerment and communities develop, and ‘relationships not transactions’ create brand value.

Challenges Faced by Modern Brands

Listen and Respond:
‍Talk To Me

More Than Just Merch - Brands misunderstanding fandom, the value of expression through covered products, softgoods lacking innovation, tech companies lack apparel know-how
Tuning Out - frustrated by brands inundating them with ads at every channel, irrelevant content, opting out of cookies, blocking, spamming, ignoring, deleting without reading
Its Personal - we want personalization, experiences, community, VIP treatment, rewards for loyalty
Pride in Ownership - repping authentic product, quality guarantees
Ease of Use - everywhere I am

Marketing Challenges:
‍Not At Me

No Connection - Brands face considerable challenges in nurturing and maintaining genuine engagement with their customers
Marketing ROI - Digital marketing ROI continues to decline while advertising costs increase. Marketers biggest challenges: lack understanding
  • 55% why their target audience doesn’t convert
  • 31% what their target audience wants
Reading Room Wrong - Inability to collect meaningful data and understanding consumer behavior, holding inventory on products no one wants, missing trends
Internal Organizations - marketing, product, supply chain and tech teams and aligned, unable to deliver consistent product and messaging

Rewarding Consumer Loyalty with Unique Benefits

One Solution That...

Empowers Brands To
Captivates Consumers to
Customize Apparel w/DAP Technology
Capture Data-Rich Consumer Insights
Optimize Supply Chain
Streamline process Idea-2-Consumer
Enable True D2C Strategies
Champion Authenticity
Belong to an Exclusive Community
Earn Status & Privileges
Access Experiences & Rewards
Participate in  Real-Time Engagement

Physical + Digital

Full Idea-To-Consumer, apparel and accessories powered by DAP™ Dynamic Activation Patch technology, vertical manufacturing, omni-channel distribution

Dynamic Activation
Patch ™

Embedded with Dynamic Activation Patch technology,  and RFID/NFC + AI features for real-time communication, authentication, inventory, gamification
Sponsor/Team/Event Activation
NIL Promotions
Game Day & Events Promotions
Entertainment Promotions
Pop Up Activations
Customer Acquisition & Engagement

Dynamic Activation
Product ™

In house designed, developed, manufactured, promotional products with DAP Patch™  technology
Product-on-Demand
DTC Ecommerce
Event Merchandise
Influencers
Non Apparel Brands
Collaborations
US-Based Supply Chain

Dynamic Activation Platform ™

Technology, customised digital solutions to craft cutting-edge brand and consumer experiences
DAP Tap™ API
DAP Tap Authentication
DAP Rewards™ API
DAP Access™ API
Mobile SDK Library
Game Engine SDK Library

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